Available in the WordPress Plugin Directory
RoughEst Instant Estimate Calculator allows website visitors to easily and instantly calculate a rough price range estimate for your services.
Instant Estimate Calculator for WordPress

RoughEst allows website visitors to easily and instantly calculate a rough price range estimate for your services.
Visit RoughEst on WordPress
The Run-Down:
Improve Lead Quality
Problem:
You receive a sales lead, schedule a meeting, drive to their location, give them a full consultation, and present the price only to watch them experience sticker-shock in real time. All sorts of disappointment ensue. All the time spent on this lead ends up wasted.
Solution:
Potential customer finds your website. They plug in the rough dimensions for their project and immediately receive a rough estimate for the job. By the time you receive their call, the customer has already accepted your price range.
Conclusion:
RoughEst Instant Estimate Calculator is intended to improve lead quality, increasing your sales success rate. Your website is now a functional employee of your company, one that saves you time and money.
This plugin adds two instant calculators to your widgets panel:
- Cost per Square Foot
- Cost per Run
1. COST PER SQUARE FOOT CALCULATOR
- Customer enters two values
- Calculator multiplies them to get the sqft
- Multiplies that number by your cost-per-sqft
- Generates total and displays a price range
- Range is based on -/+ % of the total (ie. 60%-120%)
EXAMPLE (COST PER SQUARE FOOT):
- Customer types in ’10’ for both values
- Sqft calculator multiplies 10×10, produces 100
- Your cost-per-sqft is 100, 100 x 100 = 10,000
- 10,000 is the base number used to find the range
- Low range set to 60%, 60% of 10,000 = 6,000
- High range set to 120%, 120% of 10,000 = 12,000
- Price range displayed: $6,000 – $12,000
2. COST PER RUN (SINGLE VALUE) CALCULATOR
- Customer enters one value
- Calculator multiplies that number by your cost
- Generates total and displays a price range
- Range is based on -/+ % of the total (ie. 60%-120%)
EXAMPLE (COST PER RUN):
- Customer types in ’10’ for the single value
- Your cost-per is 100, 10 x 100 = 1000
- 1,000 is the base number used to find the range
- Low range set to 60%, 60% of 1000 = 600
- High range set to 120%, 120% of 1000 = 1200
- Price range displayed: $600 – $1200
Roughest Instant Estimate Calculator supports concurrent instances
You can drag and drop these widgets into your site as many times as you’d like, with different values and labeling for each one.
What can you customize for each instance?
- Main Title (above each instance)
- Description (right below title)
- Value Labels (default: length/ width)
- Output Label (label next the result)
- Cost-per Multiplier (number, default: 70)
- Low Range Variance (percentage, default: 60%)
- High Range Variance (percentage, default: 120%)
- Disclaimer (appears after calculation)
- Error Message (appears if no values are selected)
Design and Styling
Your instances of the Roughest Instant Estimate Calculator will conform to your WordPress theme’s input/ button/ header/ text css styling. Your calculator should look just like the other widgets in your theme.
FAQ
How can I use RoughEst on pages and posts?
Widgets by default are only accessible on Sidebars and Footer Areas. However, anmari has created a very useful plugin to place widgets anywhere on your site, just follow this tutorial: AMR Shortcode on Any Widget
Can you widen or narrow the price range displayed?
Yes. You can choose how low the low value is, and how high the high value is on the back-end while setting up your customized widget.
Can you add multiple calculators to your page for multiple instances?
Yes, this widget supports concurrent instances.
Can you change the currency symbol on the calculator?
The customization panel does not support multiple currencies at this time, currency has to be hard-coded. Send a message if you’d like us to build a custom solution for you.
Where can I find technical support?
Contact us for technical support.
Can you build custom features for our company?
Yes, we’re available for web development contracting.